Co-Founder, Zeal Media Solutions
Carl co-founded Zeal Media Solutions in Washington State in 2023 to give home improvement contractors a marketing partner that measures success the way they do — in booked estimates and signed jobs, not clicks. He runs the SEO and local search side of the agency and writes the playbooks below from what's actually working across Zeal's contractor accounts: Google Business Profile strategy, map-pack rankings, and the content that gets contractors cited in AI answers.
When a deck permit is required, who pulls building permits, what deck footing rules inspectors check, and how deck builders can use permit knowledge to win more estimates.
What a contractor landing page is, how it differs from a homepage, and the section-by-section anatomy of a page that books estimates. Includes builder picks and real client examples.
The seven stages of a contractor sales funnel, where most leads drop out, and how to tighten your callback, estimate and follow-up process so more quotes turn into signed jobs.
AZEK, Trex and TimberTech explained for deck builders: how PVC and composite compare, which lines to stock, and how to sell the premium upgrade on every estimate.
What vehicle wraps cost a contractor, how long they last, and how to design a truck wrap people can read at 40 mph. Plus how to tell if yours brings in work.
Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.
Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way