Painting Contractor Grows Leads with SEO & Local Ads

CBS Professional Painters

Case Study

Background

CBS Professional Painters is a licensed, bonded, and insured painting company serving Vancouver, SW Washington, Portland, Oregon, and nearby areas. With over a decade of experience, they specialize in high-quality interior and exterior painting for homeowners, commercial owners, real estate agents, designers, and general contractors. Known for their craftsmanship and commitment to excellence, CBS Professional Painters delivers results that last.

Challenge

Despite a strong reputation and years of experience, CBS Professional Painters had limited online visibility. Their website wasn’t ranking for important local search terms, which made it hard for potential clients to find them organically. Their paid ads lacked strategy and weren’t generating the right kind of leads. Social media activity was inconsistent, missing opportunities to showcase finished projects and build trust with local audiences.

Solution

To strengthen CBS Professional Painters’ digital presence, we built an integrated marketing strategy across SEO, paid advertising, and social media.

GROWTH IN ORGANIC IMPRESSIONS THROUGH SEO

0 x

SEO

We optimized the website for local, high-intent keywords such as “painters Vancouver WA,” “exterior painting Vancouver WA,” and “deck repair Portland Oregon.” Technical and on-page improvements included optimizing metadata, improving internal linking between blogs and service pages, and restructuring key landing pages for better performance in local search.

To improve domain authority and indexing, we built high-quality backlinks and submitted key location pages to Google Search Console. This was paired with consistent blog publishing and content relevance improvements.

Since we started, the website has seen a 6x increase in impressions, rising from fewer than 200 daily to over 1,000, totaling over 53,000 impressions to date. Rankings for key search terms such as “painting company” and “interior painters” have improved by 80+ positions, significantly boosting local visibility.

RESULTED IN 17 LEADS FROM META ADS IN 30 DAYS

$ 0 CPL

PAID ADS

We launched a Meta lead generation campaign tailored to exterior painting services. Each ad featured high-quality visuals, clear service messaging, and simplified lead forms optimized for conversion.

Through continuous A/B testing and audience refinement, we focused on attracting local homeowners preparing for seasonal painting projects. Over a 30-day period, the campaign generated 17 qualified leads from 25,005 impressions at a cost per lead of $45.52, with a total spend of $773.83.

SOCIAL MEDIA

We executed a content strategy centered on showcasing real projects, craftsmanship, and customer stories. Posts included before-and-after transformations, geo-tagged locations, and team highlights to create trust and authenticity.

As a result, CBS saw increased post engagement, more profile visits, and direct inquiries through Facebook and Instagram—driving organic traffic and improving community presence.

Results

Organic visibility through SEO increased 6x in just a few months, reaching 53,000+ impressions and significantly improving search rankings for local painting services.

Paid ads generated 17 Meta leads in 30 days at a $45 CPL, supplying a steady stream of qualified inquiries from homeowners seeking exterior painting services.

On social media, consistent visual storytelling and strategic posting led to higher engagement and more inbound messages—establishing CBS as a recognized and trusted brand in its local market.