$276K in contracted remodels from $4,300 in ad spend
D&C Pro Flooring is a renovation and remodeling company in Lake Stevens, Washington, specializing in kitchen and bathroom renovations, flooring installation, and full remodels for residential and commercial clients. A strong local reputation built on quality and durability — but almost no one could find them online.
Great work. Nobody could find it.
Like most of the contractors we work with, D&C Pro Flooring had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.
Where they started
- Minimal keyword rankings and low organic traffic from a thin SEO presence
- Paid campaigns that weren't converting and had no real targeting
- Inconsistent social media, so no brand awareness beyond word of mouth
- No system producing consistent, predictable leads
3 channels, one plan
4× organic visibility, #1 in nearby cities
What we did. We audited the site and found missed local search opportunities. After technical and on-page fixes — title tags, headers, internal linking — we built service pages around high-intent terms like “kitchen renovation in Lake Stevens” and “bathroom remodeling in Lake Stevens,” optimized the Google Business Profile, submitted to key local directories, and started a FAQ-driven blog for topical authority.
What happened. Impressions grew 4×, producing a steady 3–4 organic leads on the site at any time and #1 rankings in several nearby cities D&C actively serves.
42 leads · $103 CPL · $276K closed
What we did. Two Meta lead campaigns — one for kitchen remodels, one for bathroom renovations — with service-led messaging, strong visuals, and streamlined lead forms. Audiences and creative were tested and refined on performance data.
What happened. The Kitchen campaign reached 16,835 users and produced 9 leads at $105.87. The Bathroom campaign reached 52,437 users and produced 33 leads at $102.81. From 42 leads on just over $4,300 in spend, D&C closed two $88K jobs and one $100K project — $276K in contracted revenue.
Inquiries via Instagram & Facebook DMs
What we did. A content calendar of completed projects, behind-the-scenes photos, customer testimonials, and before-and-after visuals, using geo-targeting and location hashtags to reach local homeowners.
What happened. Post interactions, profile visits, and reach all climbed, and direct inquiries through Instagram and Facebook messaging rose as the team's craftsmanship was put on display.
What changed on the calendar
Increase in organic visibility
Rankings in several nearby cities
Meta leads from ~$4,300 spend
Contracted revenue from three closed jobs
“D&C Pro Flooring trusted the process, and Zeal delivered. From no leads, tight funds, and no contracts signed — now the business is picking up high-ticket projects and growing with confidence.”
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