D&C PRO FLOORING

Case Study

Background

D&C Pro Flooring is a renovation and remodeling company based in Lake Stevens, Washington. With expertise in both residential and commercial spaces, they specialize in bathroom and kitchen renovations, expert flooring installations, and comprehensive remodeling solutions. Known for their commitment to quality and durability, D&C Pro Flooring has established itself as a trusted partner in home and business improvements across the region.

Challenge

Despite having a strong local reputation, D&C Pro Flooring faced difficulties with their online visibility and lead generation. They had minimal keyword rankings and low organic traffic due to limited SEO presence. Their paid advertising campaigns were not converting efficiently, and they lacked proper targeting. On social media, their presence was inconsistent, which affected their ability to build brand awareness and connect with potential clients. They needed a comprehensive marketing system that could generate consistent leads and elevate their brand online.

Solution

To address these challenges, we developed a cohesive digital strategy that focused on improving search engine visibility, optimizing paid advertising, and establishing a consistent and engaging presence on social media.

INCREASE IN ORGANIC VISIBILITY FROM SEO

0 x

SEO

We began by auditing the existing site and found several missed opportunities in targeting local search terms. After implementing technical and on-page SEO fixes—including optimizing title tags, headers, and internal linking—we focused on creating new service pages around high-intent keywords like “kitchen renovation in Lake Stevens” and “bathroom remodeling in Lake Stevens.” To boost local visibility, we optimized D&C Pro Flooring’s Google Business Profile and submitted the business to key local directories. We also initiated a blog strategy focused on FAQs and renovation tips to build topical authority and help the site surface for long-tail searches.

We achieved a 4x increase in impressions, which resulted in a steady flow of 3 to 4 organic leads visiting the website regularly. Additionally, the site began ranking #1 in several nearby cities where D&C Pro Flooring actively operates, significantly expanding local visibility and reach.

DELIVERED A TOTAL OF $276K IN CONTRACTED PROJECTS

$ 0 CPL

PAID ADS

Our team created two lead generation campaigns on Meta: one targeting kitchen remodels and another focused on bathroom renovations. Each campaign was built with compelling service-based messaging, strong visuals, and streamlined lead forms. We tested different audience segments and ad creatives and gradually refined the campaigns based on performance data. The goal was to attract quality leads and convert interest into booked consultations for remodeling projects.

SOCIAL MEDIA

We built a content calendar that showcased completed projects, behind-the-scenes photos, and customer testimonials. We shared engaging before-and-after visuals and highlighted the team’s craftsmanship. By using geo-targeting and location-based hashtags, we expanded their local reach and helped strengthen their brand identity.

Results

Organic visibility through SEO has increased 4x since we began working with D&C Pro Flooring. This increase in visibility resulted in a consistent flow of 3 to 4 organic leads visiting the website regularly. Additionally, the site began ranking #1 in several nearby cities where D&C Pro Flooring actively operates, significantly expanding local reach and positioning the company as a top choice for remodeling services in the area.

In paid advertising, Meta campaigns delivered strong results. The Kitchen Leads Campaign reached 16,835 users, generated 9 Meta leads, and achieved a cost per result of $105.87. The Bathroom Leads Campaign outperformed it, reaching 52,437 users, generating 33 Meta leads, and averaging a cost per result of $102.81. In total, 42 leads were generated from over $4,300 in ad spend. Notably, at a $103 CPL, D&C Pro Flooring closed two $88K jobs and one $100K project, totaling $276K in contracted revenue from these ad campaigns.

Social media also experienced notable growth. With consistent posting, branded visuals, and engaging content, the page saw increased post interactions, profile visits, and reach. Inquiries through Instagram and Facebook messaging also rose as a direct result of showcasing completed projects and highlighting the team’s work across platforms. This helped elevate brand awareness and foster deeper community engagement.