Empire Home Solutions is a Cincinnati general contractor known for custom decks and patios, home additions, and roofing. Exceptional craftsmanship, strong reputation — and no consistent online lead source in a competitive market.
Like most of the contractors we work with, Empire Home Solutions had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.
What we did. A local SEO campaign around “deck builder near me” and “deck installation Cincinnati, Ohio”: metadata, internal linking, city-specific service pages, improved crawlability, updated sitemaps, and homeowner-question blog content.
What happened. Since February 2025, daily organic impressions grew from under 200 to 500+, totaling over 65,000 impressions and 472 organic clicks in twelve months — more than 2.5× visibility.
What we did. A Meta lead-form campaign targeting homeowners interested in exterior remodeling, with benefit-focused messaging and mobile-optimized forms built to convert with minimal friction.
What happened. From March 1 to May 31, 2025: 109 qualified leads, reaching 35,651 people at a 3.99 frequency, on $3,122.17 in spend — a $28.64 cost per lead that filled the pipeline through peak season.
Qualified leads in 3 months
Cost per lead
Organic visibility growth
Out for the year within 2 months
“In just two months they were booked out for the year — even after raising their prices. With a team that works like they own the business, leads rolled in fast. For anyone stuck and struggling with marketing, this was money well spent.”
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