109 leads at $28.64 — and booked out for the year in two months
Empire Home Solutions is a Cincinnati general contractor known for custom decks and patios, home additions, and roofing. Exceptional craftsmanship, strong reputation — and no consistent online lead source in a competitive market.
Great work. Nobody could find it.
Like most of the contractors we work with, Empire Home Solutions had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.
Where they started
- Limited search visibility; local homeowners couldn't find them
- No paid strategy to compete for high-intent traffic
- Missing leads and opportunities across the Cincinnati market
- Needed a pipeline that filled during peak season
2 channels, one plan
65,000 impressions · 472 clicks in 12 months
What we did. A local SEO campaign around “deck builder near me” and “deck installation Cincinnati, Ohio”: metadata, internal linking, city-specific service pages, improved crawlability, updated sitemaps, and homeowner-question blog content.
What happened. Since February 2025, daily organic impressions grew from under 200 to 500+, totaling over 65,000 impressions and 472 organic clicks in twelve months — more than 2.5× visibility.
109 leads · $28.64 CPL · $3,122 spend
What we did. A Meta lead-form campaign targeting homeowners interested in exterior remodeling, with benefit-focused messaging and mobile-optimized forms built to convert with minimal friction.
What happened. From March 1 to May 31, 2025: 109 qualified leads, reaching 35,651 people at a 3.99 frequency, on $3,122.17 in spend — a $28.64 cost per lead that filled the pipeline through peak season.
What changed on the calendar
Qualified leads in 3 months
Cost per lead
Organic visibility growth
Out for the year within 2 months
“In just two months they were booked out for the year — even after raising their prices. With a team that works like they own the business, leads rolled in fast. For anyone stuck and struggling with marketing, this was money well spent.”
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Want results like Empire Home Solutions?
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