Jb's enclosures

Case Study

Background

JB’s Enclosures is a trusted outdoor living company based in Tennessee, specializing in high-quality custom screen rooms, patio covers, and carports. Known for blending craftsmanship with exceptional customer service, they help homeowners enhance their outdoor spaces with practical, beautiful, and functional structures. JB’s Enclosures is committed to customer satisfaction and works closely with every client to bring their vision to life.

Challenge

Despite having a strong reputation locally, JB’s Enclosures had no digital foundation in place. They didn’t have a website, which made it difficult for new customers to find them or view their work online. They were not showing up in search results for local outdoor living services and had no online lead generation system. On social media, they lacked a strategy and consistent content, making it difficult to showcase their craftsmanship or reach homeowners actively looking for patio or enclosure solutions.

Solution

To help JB’s Enclosures build their digital presence and attract more leads, we implemented a full marketing strategy across website development, search engine optimization, paid advertising, and social media.

WEBSITE

We designed and developed a professional website that reflects the quality of JB’s work while being simple and user-friendly for potential clients. The site included clear service descriptions, a gallery of completed projects, testimonials, and an easy-to-use contact form.

With mobile responsiveness and fast load times, the site made it easy for homeowners to explore their services and get in touch.

RESULTED IN OVER $51,500 IN CLOSED JOB VALUE

$ 0 CPL

PAID ADS

We launched a Meta lead generation campaign using a carousel and boosted post strategy designed to engage homeowners seeking outdoor enclosure solutions. The ads featured high-quality visuals, clear service messaging, and direct lead forms to simplify conversions.

From June 7 to July 6, 2025, the campaign generated 73 qualified leads with a total reach of 50,152 and over 101,000 impressions. The cost per lead came in at just $29.21, with a total spend of $2,132.23.

As a direct result, JB’s Enclosures successfully closed three projects from these ads—valued at $35K, $11K, and $5.5K—demonstrating strong ROI and lead quality from the campaign.

SOCIAL MEDIA

We developed a strategic posting plan across Facebook and Instagram to show off JB’s craftsmanship, before/after transformations, and real project outcomes.

The content included customer reviews, videos of installations, and geo-tagged posts to expand reach and authority—driving both engagement and lead form submissions.

Results

JB’s Enclosures achieved 73 new leads at $29.21 each, generating over $51,000 in closed job revenue from just one month of paid ad investment.

The new web and SEO structure supports long-term organic lead generation, while social media content continues to build community trust and interest.

This integrated approach proved highly effective in driving qualified traffic, nurturing credibility, and converting online visibility into real revenue.

CLIENT TESTIMONIAL

JB’s Enclosures teamed up with Zeal—and business took off.

Since starting in March, they’ve brought in over $800,000 in projects. It’s been a strong year of steady growth, new business, and results that speak volumes. When the right strategy meets the right team, success follows.