Bay Area Painting Inc Boosts Growth with SEO & Ads

Bay Area Painting Inc.

Case Study

Background

Bay Area Painting Inc. is a trusted name in residential and commercial painting across the Bay Area. For over 25 years, they’ve been bringing color, craftsmanship, and care to homes and businesses. Specializing in interior and exterior painting, woodwork restoration, and concrete sealing, their locally rooted team provides tailored painting solutions that enhance the beauty, value, and longevity of every property they work on.

Challenge

Although Bay Area Painting Inc had built a strong reputation through referrals and word of mouth, they had no online presence. Without a website, it was difficult for potential clients to find them, view past projects, or request quotes. They also weren’t running any paid ads, and their social media pages lacked consistent content. This made it challenging to compete in an industry where customers rely heavily on digital research to choose service providers.

Solution

To help Bay Area Painting Inc. establish and grow their online presence, we launched a full-scale digital strategy that included building their first website, optimizing for local SEO, launching paid ad campaigns, and creating a professional social media presence.

WEBSITE

We designed and developed a modern, mobile-friendly website from the ground up. The site clearly outlined their services, showcased photo galleries of completed projects, and included a simple, user-friendly form to request estimates.

The layout was built with local homeowners and business owners in mind, focusing on fast load times, clean visuals, and ease of navigation.

GROWTH IN ORGANIC IMPRESSIONS IN SEO

0 x

SEO

Our SEO strategy focused on high-intent keywords such as “interior painters Bay Area” and “commercial painting contractors San Jose.” We optimized metadata, improved internal linking, and created geo-targeted service pages for better visibility across Bay Area cities.

To build authority, we launched a blog series answering homeowner FAQs and acquired backlinks from local directories and relevant home improvement sites.

As a result, the site saw an 8x increase in impressions, improved rankings across target locations, and increased traffic quality from organic search.

FROM META ADS YIELDING 73 LEADS IN 30 DAYS

$ 0 CPL

PAID ADS

We executed a Meta lead generation campaign focused on top-of-funnel audience segments. Ads featured service-driven messaging, project visuals, and mobile-optimized lead forms.

Between June 7 and July 6, 2025, the campaign generated 73 qualified leads with a $41.18 cost per lead, reaching 35,331 people and delivering 101,914 impressions on a $3,005.84 budget, making it a highly cost-effective lead source.

SOCIAL MEDIA

We established a consistent Social Media content strategy to reflect the quality and professionalism of the brand. Regular posts included before-and-after transformations, behind-the-scenes photos, testimonials, and seasonal painting tips. We used geo-targeted hashtags and boosted posts to expand reach and visibility in local communities.

Results

Bay Area Painting Inc. saw an 8x growth in organic search impressions within three months of SEO implementation, alongside notable ranking improvements for key local painting terms.

Paid ads delivered 73 Meta leads at just $41.18 CPL, reaching over 35,000 users and generating more than 100,000 impressions in just 30 days.

Social media boosted community engagement, increased brand trust, and contributed to inbound inquiries—solidifying the company’s presence as a top-tier local painting service provider.