133 homeowner conversations at $17 each — and a $21,500 screen room at 40% margin
Appalachian Aluminum builds screen rooms, patio covers, pergolas, and carports across Tennessee. Eight years of craftsmanship and a strong local reputation — but inconsistent inquiries and no paid advertising in place.
Great work. Nobody could find it.
Like most of the contractors we work with, Appalachian Aluminum had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.
Where they started
- Inconsistent lead flow despite years of experience
- Limited previous marketing; paid ads never properly explored
- Missing homeowners actively searching for outdoor renovations
- No system turning engagement into qualified conversations
2 channels, one plan
Meta messaging campaign · 133 conversations · $17.01 each
What we did. We launched a Meta messaging campaign built to start direct Facebook Messenger conversations with local homeowners interested in screen rooms and deck installations — clear service messaging, eye-catching visuals, and a “send message” call to action.
What happened. The campaign reached 30,629 users at a 4.51 frequency and generated 133 messaging conversations at just $17.01 per conversion. One of those conversations closed a $21,500 screen room at a 40% profit margin, with a second deck job likely from the same homeowner.
Social proof that fed Messenger
What we did. Finished projects, behind-the-scenes builds, and educational content about outdoor enclosures, geo-tagged and aligned with trending topics for local relevance.
What happened. Higher engagement, stronger brand familiarity, and more homeowners funneled into Messenger — a natural lead flow supported by trust.
What changed on the calendar
Conversations from one campaign
Cost per conversation
Screen room closed
Profit margin on that job
“Zeal Media Solutions has been very helpful and communicative with us. They have helped us, a small company starting from zero, to establish a client base in our area. Appalachian Aluminum is very grateful for their hard work in helping us grow!”
Contractors like Appalachian Aluminum
Empire Home Solutions
Decks, Patios, Additions & Roofing · Cincinnati, OH
JB’s Enclosures
Screen Rooms, Patio Covers & Carports · Tennessee
D&C Pro Flooring
Remodeling & Flooring · Lake Stevens, WA
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