Alex Paints

Case Study

Background

Alex Paints is a professional painting company offering high-quality interior and exterior painting, along with deck, fence, woodwork, and stucco painting services. Known for using premium materials and delivering top-notch craftsmanship, Alex Paints aims to provide a seamless, stress-free experience for homeowners and business owners looking to refresh or transform their spaces.

Challenge

Although Alex Paints had a strong local reputation, their outdated website and limited social media presence made it difficult to attract new clients online. The website lacked clear service information, was not mobile-friendly, and didn’t showcase their past work effectively. On social media, posting was infrequent and lacked strategy, which made it hard to build a recognizable brand or connect with their ideal local audience.

Solution

To modernize Alex Paints’ digital presence and drive engagement, we focused on a two-part strategy: a full website refresh and the development of a consistent, brand-aligned social media presence.

PROPERTY PROJECT SECURED

$ 0 M+

WEBSITE

We redesigned the Alex Paints website to be clean, mobile-responsive, and conversion-focused. Service pages were expanded to clearly explain their offerings, supported by high-quality visuals of completed work. We added call-to-action buttons for quote requests, updated the portfolio to highlight various painting projects, and ensured all content aligned with their premium brand image.

The new site also improved loading speed and user navigation, making it easier for potential customers to explore services and get in touch.

SOCIAL MEDIA

We executed a visual content strategy on Instagram and Facebook to build trust and authority within the high-end residential market. Posts featured premium property projects, real-time job updates, and high-quality visuals of completed work.

We emphasized storytelling around craftsmanship, materials, and client satisfaction—strategically tagging locations and using hashtags to expand local reach. This helped secure a painting project for a property valued over $10 million, highlighting the elevated trust and visibility the brand had developed.

Results

Alex Paints secured a major painting job for a luxury property valued at over $10 million, marking a major milestone in brand positioning and business growth.

The new website provided a polished, credible home for the brand, while consistent social media posting led to increased engagement and higher-value client inquiries.

This combined strategy has positioned Alex Paints as a go-to premium provider in the high-end residential painting market.

CLIENT TESTIMONIAL

Alex Paints partnered with Zeal—and the results came fast.

From landing a lead within 24 hours to passing $200K in just a few months, the progress speaks for itself. Referrals, a strong online presence, and stress-free support made the journey smoother. For a busy small business owner, that kind of partnership is priceless.