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Carl Jiang, Co-Founder of Zeal Media Solutions

Author

Carl Jiang

Co-Founder, Zeal Media Solutions

Carl co-founded Zeal Media Solutions in Washington State in 2023 to give home improvement contractors a marketing partner that measures success the way they do — in booked estimates and signed jobs, not clicks. He runs the SEO and local search side of the agency and writes the playbooks below from what's actually working across Zeal's contractor accounts: Google Business Profile strategy, map-pack rankings, and the content that gets contractors cited in AI answers.

Latest from Carl

Playbooks by Carl Jiang

Monthly contractor SEO report page showing lead volume, keyword rankings and map pack positions

SEO Services

SEO Services for Contractors: What Is Actually Included?

What a monthly SEO engagement includes, what your report should show, how to tell real work from busywork, and when it’s fair to leave an agency.

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October 27, 2026

Home improvement contractor reviewing his week of booked estimate appointments on a tablet

pay-per-appointment

Pay-Per-Appointment for Contractors: What Does It Actually Mean?

What pay-per-appointment means, how it differs from pay per lead and retainers, who carries the risk, and which contractors it suits.

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October 23, 2026

Contractor filming a vertical clip of a finished deck on a phone at a job site

Social Media Marketing

Social Media Marketing for Contractors: What Should You Actually Post?

What contractors should actually post, how to get usable job site footage, who shoots and edits it, and a posting cadence that survives busy season.

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October 22, 2026

Contractor receiving a new lead notification by text on his phone seconds after a website form submission

web development for contractors

Web Development for Contractors: What Happens After the Form Is Submitted?

What happens after a contractor website form is submitted, how a site connects to a CRM, why contractors under-count leads, and when to rebuild.

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October 21, 2026

Home improvement contractor checking AI-booked estimate appointments on his phone beside his truck at a residential job site

AI chatbot & automation

AI Chatbot & Automation for Contractors?

Do AI chatbots work for contractors? What they book, where a human takes over, and what happens to the lead that comes in at 9pm on a Saturday.

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October 20, 2026

Free strategy call

Reading is good. Booked jobs are better.

Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.

Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way