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Carl Jiang, Co-Founder of Zeal Media Solutions

Author

Carl Jiang

Co-Founder, Zeal Media Solutions

Carl co-founded Zeal Media Solutions in Washington State in 2023 to give home improvement contractors a marketing partner that measures success the way they do — in booked estimates and signed jobs, not clicks. He runs the SEO and local search side of the agency and writes the playbooks below from what's actually working across Zeal's contractor accounts: Google Business Profile strategy, map-pack rankings, and the content that gets contractors cited in AI answers.

Latest from Carl

Playbooks by Carl Jiang

Uncategorized

What Does local SEO services Actually Include?

What local SEO actually includes, why a business ranks organically but not in the map pack, and what the client has to do for it to work.

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November 9, 2026

Homeowner viewing a contractor website on a phone with a visible click to call button

website design near me

Why Does Your Contractor Site Get Traffic and No Calls? It’s Usually the Website Design

Why contractor websites get traffic and no calls, what belongs above the fold, whether galleries help, and what load speed really costs you.

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November 6, 2026

local SEO for contractors

What Actually Decides Who Appears in the Map Pack?

What decides map pack rankings, how service area businesses rank in nearby towns, how many reviews you need, and whether GBP posts actually help.

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November 5, 2026

Map showing overlapping contractor service areas and where agency exclusivity commitments break down

contractor SEO agency

What Does a Contractor SEO Agency Do Differently?

What a contractor-only SEO agency does differently, the competitor exclusivity problem most contractors miss, and whether specialists cost more.

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November 4, 2026

Contractor reviewing which leads came from search against job and revenue records

contractor SEO services

Do Contractor SEO Services Actually Work?

Whether SEO works for contractors, what lead numbers are realistic, how to attribute leads to SEO, and how seasonality distorts what good looks like.

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November 3, 2026

Free strategy call

Reading is good. Booked jobs are better.

Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.

Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way