Co-Founder, Zeal Media Solutions
Carl co-founded Zeal Media Solutions in Washington State in 2023 to give home improvement contractors a marketing partner that measures success the way they do — in booked estimates and signed jobs, not clicks. He runs the SEO and local search side of the agency and writes the playbooks below from what's actually working across Zeal's contractor accounts: Google Business Profile strategy, map-pack rankings, and the content that gets contractors cited in AI answers.
What local SEO means for a contractor, how your Google Business Profile and reviews drive map rankings, what a monthly program includes, and when it’s worth it for a small shop.
What brand identity means for a contractor, what a brand kit should include, what branding costs, and how trucks, uniforms and yard signs help you win jobs at higher prices.
A simple system contractors can use to get more Google reviews: when to ask, what to text, how many reviews you need, Google’s incentive rules, and how to reply to bad reviews.
What Google Ads costs a contractor in 2026, how to budget and set up a campaign, Google Ads vs Local Services Ads, and why most contractor accounts don’t produce leads.
How contractors find the service-plus-city keywords homeowners search when they’re ready to hire, how to read keyword difficulty, and how to map one keyword to each page.
Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.
Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way