Co-Founder, Zeal Media Solutions
Carl co-founded Zeal Media Solutions in Washington State in 2023 to give home improvement contractors a marketing partner that measures success the way they do — in booked estimates and signed jobs, not clicks. He runs the SEO and local search side of the agency and writes the playbooks below from what's actually working across Zeal's contractor accounts: Google Business Profile strategy, map-pack rankings, and the content that gets contractors cited in AI answers.
What contractors should post on Facebook and Instagram, how often, and when it makes sense to hand social media management to a manager or agency.
How deck builders sell and market outdoor living spaces like covered patios, outdoor kitchens and screened porches to turn deck bids into bigger backyard projects.
What an appointment setter does for a contractor, how a setter books qualified estimates, virtual assistant vs setter, and in-house vs outsourced costs.
What backlinks are, how they help local SEO, where contractors earn real local links, and why most link building packages are a waste of money.
How Angi leads work, what Angi Pro costs you, how it compares to HomeAdvisor and Thumbtack, and how to tell if shared leads are paying off. Plus the exclusive alternatives we’d use instead.
Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.
Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way