Co-Founder, Zeal Media Solutions
Carl co-founded Zeal Media Solutions in Washington State in 2023 to give home improvement contractors a marketing partner that measures success the way they do — in booked estimates and signed jobs, not clicks. He runs the SEO and local search side of the agency and writes the playbooks below from what's actually working across Zeal's contractor accounts: Google Business Profile strategy, map-pack rankings, and the content that gets contractors cited in AI answers.
What AI SEO means for contractors, how ChatGPT search and Google AI Overviews pick which businesses to name, and the low-cost steps and tools that get you recommended.
A 20-point SEO audit checklist built for contractor websites: indexing, speed, on-page content and local signals, plus which fixes to tackle first and how often to check.
Page speed for contractor websites in plain terms: how to read PageSpeed Insights, what Core Web Vitals mean, and the exact fixes that cut our own mobile load time from 16.9 seconds to about 3.2.
How deck builders should present a deck design at the estimate, how detailed deck plans need to be, which design software fits, and how 3D visuals help close more jobs.
How Google Local Services Ads charge contractors, what replaced the Google Guaranteed badge, how to rank higher, and what to do about bad leads now that manual disputes are gone.
Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.
Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way