Co-Founder, Zeal Media Solutions
Carl co-founded Zeal Media Solutions in Washington State in 2023 to give home improvement contractors a marketing partner that measures success the way they do — in booked estimates and signed jobs, not clicks. He runs the SEO and local search side of the agency and writes the playbooks below from what's actually working across Zeal's contractor accounts: Google Business Profile strategy, map-pack rankings, and the content that gets contractors cited in AI answers.
How deck contractors get more leads, win the homeowner’s shortlist and get booked out for the season, with real Meta results from outdoor-living clients and a yearly marketing calendar for deck builders.
How much Facebook ads cost contractors in 2026, how to set up Meta Ads Manager, lead forms vs landing pages, and real campaign results from our clients.
How to choose an SEO company as a contractor: the questions to ask before you sign, what a real SEO consultant does, freelancer vs agency, and the red flags that should end the call.
Pay-per-lead vs pay-per-appointment for contractors: what each model costs, real client cost-per-lead numbers, and how fast follow-up turns leads into booked estimates.
What local SEO means for a contractor, how your Google Business Profile and reviews drive map rankings, what a monthly program includes, and when it’s worth it for a small shop.
Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.
Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way