
Lead Generation for Contractors: Pay-Per-Lead vs Pay-Per-Appointment
Pay-per-lead vs pay-per-appointment for contractors: what each model costs, real client cost-per-lead numbers, and how fast follow-up turns leads into booked estimates.
The SEO, paid-ads, and follow-up plays we run for deck builders, remodelers, roofers, and painters — written so you can steal them, or hand them to us.

Pay-per-lead vs pay-per-appointment for contractors: what each model costs, real client cost-per-lead numbers, and how fast follow-up turns leads into booked estimates.

What local SEO means for a contractor, how your Google Business Profile and reviews drive map rankings, what a monthly program includes, and when it’s worth it for a small shop.

A simple system contractors can use to get more Google reviews: when to ask, what to text, how many reviews you need, Google’s incentive rules, and how to reply to bad reviews.

What brand identity means for a contractor, what a brand kit should include, what branding costs, and how trucks, uniforms and yard signs help you win jobs at higher prices.

How contractors should set up and optimize a Google Business Profile: primary category, service areas, hiding your address, photos, posts, and why a profile isn’t showing up.
Book a free 30-minute strategy call with a founder. We'll check your map-pack position, where your ad spend is leaking, and hand you a prioritized fix list you keep whether you hire us or not.
Book a Free Strategy Call → Contractors doing $500K+ · No junior reps · You keep the findings either way