Case Study · Screen Rooms, Patio Covers & Carports · Tennessee

No website to $800K+ in projects — starting with 73 leads at $29 each

JB’s Enclosures is a Tennessee outdoor-living company building custom screen rooms, patio covers, and carports — craftsmanship plus hands-on customer service. A strong local name with no digital foundation whatsoever.

JB’s Enclosures · at a glance JB's Enclosures case study
$800K+In projects since March
73Leads in 30 days
$29.21Cost per lead
The challenge

Great work. Nobody could find it.

Like most of the contractors we work with, JB's Enclosures had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.

🚧

Where they started

  • No website — nowhere for homeowners to see the work or get in touch
  • Not appearing in search for local outdoor-living services
  • No online lead-generation system at all
  • No social strategy or consistent content
What we did

3 channels, one plan

🖥️ Website

A professional site, built for enclosures

What we did. A clean, mobile-responsive website with clear service descriptions, a gallery of completed projects, testimonials, and an easy contact form — fast and simple for homeowners to use.

What happened. A foundation that turned every ad click and search into a credible next step, and the base for long-term organic lead generation.

Service

Website

See how this works for your business.

Website for contractors →
🎯 Paid Ads

73 leads · $29.21 CPL · $51,500 closed

What we did. A Meta lead campaign using carousel and boosted-post creative with high-quality visuals, clear messaging, and direct lead forms.

What happened. From June 7 to July 6, 2025: 73 qualified leads at $29.21 each, 50,152 reach and 101,000+ impressions on $2,132.23 in spend. Three jobs closed directly from the campaign — $35K, $11K, and $5.5K — over $51,500 in revenue from one month of ads.

Service

Paid Ads

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Paid Ads for contractors →
📱 Social Media

Installs, reviews, and before/afters

What we did. A posting plan across Facebook and Instagram showing craftsmanship, transformations, installation videos, customer reviews, and geo-tagged project outcomes.

What happened. Expanded reach and authority, driving both engagement and lead-form submissions.

Service

Social Media

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Social Media for contractors →
The results

What changed on the calendar

73

Leads in 30 days

$29.21

Cost per lead

$51.5K

Closed from one month of ads

$800K+

In projects since starting in March

★★★★★

“Since starting in March, they’ve brought in over $800,000 in projects. It’s been a strong year of steady growth, new business, and results that speak volumes. When the right strategy meets the right team, success follows.”

JB’s EnclosuresClient testimonial summary

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