Case Study · Painting · Vancouver, WA & Portland, OR

Rankings up 80+ positions and 17 exterior painting leads for $774

CBS Professional Painters is a licensed, bonded, and insured painting company serving Vancouver, SW Washington, and Portland, Oregon. Over a decade of interior and exterior work for homeowners, commercial owners, agents, designers, and GCs.

CBS Professional Painters · at a glance CBS Professional Painters case study
6×Organic impressions
+80Ranking positions gained
$45.52Cost per lead
The challenge

Great work. Nobody could find it.

Like most of the contractors we work with, CBS Professional Painters had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.

🚧

Where they started

  • Website not ranking for important local search terms
  • Paid ads with no strategy, generating the wrong kind of leads
  • Inconsistent social activity — finished projects never shown
  • Strong reputation that didn't translate to online visibility
What we did

3 channels, one plan

🔎 SEO

<200 → 1,000+ daily impressions

What we did. Targeted “painters Vancouver WA,” “exterior painting Vancouver WA,” and “deck repair Portland Oregon.” Optimized metadata, linked blogs to service pages, restructured landing pages, built quality backlinks, and submitted location pages to Search Console alongside consistent publishing.

What happened. A 6× increase in impressions — from under 200 a day to over 1,000, totaling 53,000+ — with “painting company” and “interior painters” improving by 80+ positions.

Service

SEO

See how this works for your business.

SEO for contractors →
🎯 Paid Ads

17 leads · $45.52 CPL · $774 spend

What we did. A Meta lead campaign for exterior painting with high-quality visuals, clear messaging, and simplified forms, refined through A/B testing to reach homeowners planning seasonal projects.

What happened. 17 qualified leads from 25,005 impressions in 30 days at $45.52 per lead on $773.83 total spend.

Service

Paid Ads

See how this works for your business.

Paid Ads for contractors →
📱 Social Media

Real projects, real craftsmanship

What we did. Before-and-after transformations, geo-tagged posts, and team highlights to build trust and authenticity.

What happened. Higher engagement, more profile visits, and direct inquiries through Facebook and Instagram.

Service

Social Media

See how this works for your business.

Social Media for contractors →
The results

What changed on the calendar

6×

Organic impressions

53K+

Total impressions to date

17

Meta leads in 30 days

$45

Cost per lead

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