Appalachian Aluminum builds screen rooms, patio covers, pergolas, and carports across Tennessee. Eight years of craftsmanship and a strong local reputation — but inconsistent inquiries and no paid advertising in place.
Like most of the contractors we work with, Appalachian Aluminum had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.
What we did. We launched a Meta messaging campaign built to start direct Facebook Messenger conversations with local homeowners interested in screen rooms and deck installations — clear service messaging, eye-catching visuals, and a “send message” call to action.
What happened. The campaign reached 30,629 users at a 4.51 frequency and generated 133 messaging conversations at just $17.01 per conversion. One of those conversations closed a $21,500 screen room at a 40% profit margin, with a second deck job likely from the same homeowner.
What we did. Finished projects, behind-the-scenes builds, and educational content about outdoor enclosures, geo-tagged and aligned with trending topics for local relevance.
What happened. Higher engagement, stronger brand familiarity, and more homeowners funneled into Messenger — a natural lead flow supported by trust.
Conversations from one campaign
Cost per conversation
Screen room closed
Profit margin on that job
“Zeal Media Solutions has been very helpful and communicative with us. They have helped us, a small company starting from zero, to establish a client base in our area. Appalachian Aluminum is very grateful for their hard work in helping us grow!”
Decks, Patios, Additions & Roofing · Cincinnati, OH
Screen Rooms, Patio Covers & Carports · Tennessee
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