Case Study · Painting · San Jose & the Bay Area, CA

No website to 73 leads in 30 days at $41 each

For over 25 years Bay Area Painting Inc. has delivered interior and exterior painting, woodwork restoration, and concrete sealing for homes and businesses across the Bay Area. Their reputation was built entirely on referrals — which meant they were invisible to anyone who searched.

Bay Area Painting Inc. · at a glance Bay Area Painting Inc. case study
73Leads in 30 days
$41.18Cost per lead
8×Organic impressions
The challenge

Great work. Nobody could find it.

Like most of the contractors we work with, Bay Area Painting Inc. had the reputation, the crews, and the craftsmanship. What they didn't have was a system turning that into online visibility and booked jobs.

🚧

Where they started

  • No website at all — nowhere to view past work or request a quote
  • No paid advertising running
  • Social pages with no consistent content
  • Competing in an industry where homeowners research online before they call
What we did

4 channels, one plan

🖥️ Website

Their first website, built for estimates

What we did. We designed and developed a modern, mobile-friendly site from the ground up: clear service pages, photo galleries of completed projects, and a simple estimate-request form — built for fast load times, clean visuals, and easy navigation for local homeowners and business owners.

What happened. A credible online home for a 25-year-old brand, and a destination for every SEO, ad, and social effort that followed.

Service

Website

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🔎 SEO

8× organic impressions in three months

What we did. Targeted high-intent terms like “interior painters Bay Area” and “commercial painting contractors San Jose.” Optimized metadata and internal linking, built geo-targeted service pages for Bay Area cities, launched an FAQ blog series, and acquired backlinks from local directories and home-improvement sites.

What happened. An 8× increase in impressions within three months, improved rankings across target locations, and higher-quality organic traffic.

Service

SEO

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🎯 Paid Ads

73 leads · $41.18 CPL · $3,006 spend

What we did. A Meta lead-generation campaign aimed at top-of-funnel audiences with service-driven messaging, project visuals, and mobile-optimized lead forms.

What happened. Between June 7 and July 6, 2025: 73 qualified leads at $41.18 per lead, reaching 35,331 people with 101,914 impressions on a $3,005.84 budget.

Service

Paid Ads

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📱 Social Media

A feed that reflects 25 years of craft

What we did. Consistent posting of before-and-after transformations, behind-the-scenes photos, testimonials, and seasonal painting tips, with geo-targeted hashtags and boosted posts for local reach.

What happened. Stronger community engagement, increased brand trust, and inbound inquiries that reinforced the company's position as a top local painter.

Service

Social Media

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Social Media for contractors →
The results

What changed on the calendar

8×

Organic search impressions in 3 months

73

Meta leads in 30 days

$41.18

Cost per lead

100K+

Ad impressions in 30 days

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