Local SEO services for contractors — be the name Google and AI recommend first.
We're a local SEO agency built only for home improvement contractors. Map pack, page-one rankings, answer boxes, and the AI Overviews and ChatGPT answers homeowners now read before they call — one local SEO service, measured in booked estimates, not traffic reports.
Great work. Invisible online.
That's a ranking problem, not a reputation problem.
Not in the map pack in your own town
Homeowners search "deck builder near me" from three miles away and see three competitors. Your listing isn't in the top three, so the phone doesn't ring.
AI answers name your competitor
Google AI Overviews and ChatGPT now answer "who's the best remodeler in [city]?" — and they're citing whoever has structured, trustworthy content. Not you.
A blog a month, zero jobs
Your last agency sent a report full of "impressions" and posted articles nobody read. Rankings barely moved, leads didn't.
One SEO system that covers every surface a homeowner searches: Google, maps, and AI.
SEO for contractors isn't one tactic. It's your Google Business Profile, your service pages, your city pages, your reviews, your site speed, your schema, and — since 2025 — how clearly your content answers the questions AI engines are asked. Most agencies do one or two of those. We run all of them as a single plan.
We start with a crawl-first audit: what's indexed, what's cannibalizing, which pages are slow, where competitors rank and why. Then we build in priority order — the fixes that move booked estimates first, the long-term compounding work behind them.
- Local SEO — map pack, GBP, reviews, citations, service-area pages for every town you serve
- National / multi-market SEO — for franchises, manufacturers, and contractors expanding regions
- Onsite & technical SEO — speed, indexing, redirects, internal linking, schema
- AEO — question-led content that wins featured snippets and voice answers
- GEO — structured, citable content so AI Overviews and ChatGPT recommend you
- Conversion tracking — every call and form attributed back to the page that earned it
Everything a contractor site needs to rank — and nothing you don't
Google Business Profile management
Full optimization, weekly posts, Q&A seeding, photo strategy, spam-listing removal, and verification support when Google blocks you.
Service & location pages
Written for how homeowners search, unique per town, with real project photos and NAP matching your GBP exactly.
Technical & onsite SEO
Core Web Vitals, redirect maps after redesigns, indexing via Google's API, internal linking, and clean schema.
AEO & GEO content
Question-titled articles that answer in the first paragraph, FAQ schema, and citation-ready facts AI engines can quote.
Citations & authority
Consistent NAP across directories, industry links, and digital PR for the trades you serve.
Reporting that means something
Rankings by town, calls and forms by page, booked appointments by source — live, in your dashboard.
From audit to map pack in four steps
Audit & strategy call
We crawl your site, review your GBP and competitors, and show you exactly where jobs are leaking — free, on the call.
Foundation fixes (weeks 1–4)
GBP rebuild, technical cleanup, redirects, schema, and the highest-intent service pages go live first.
Build & expand (months 2–6)
City pages, review velocity, AEO/GEO content, citations, and links — in priority order by revenue potential.
Compound & report
Monthly ranking gains turn into weekly calls. You see every one in the dashboard, and we shift effort to what's booking jobs.
SEO compounds — and we show you the curve.
Paid ads stop the day you stop paying. Rankings keep working. Expect measurable movement in 60–90 days and a steadily growing calendar over 6–12 months — with every call and form tracked so you never take our word for it.
Measured in calls and appointments, not sessions
Google rating across every client review
Days to first measurable ranking movement
Founder-led strategy on every account
Dashboard for rankings, calls, and booked estimates
"Our sales have gone through the roof. My only problem today is keeping up with the work."
"They helped us, a small company starting from zero, establish a client base in our area."
"Organic marketing is the best way to build your business and these guys have it dialed in. Worth their weight in gold."
SEO is the right move if you want jobs without renting them from ads forever
A fit if…
- You're a contractor doing $500K+ and plan to be in business for years
- You serve a defined area — or several — and want to own the map pack in each
- You can send us project photos and answer a few questions a month
- You want an asset you own, not a lead marketplace that sells the same homeowner to five others
Not a fit if…
- You need estimates this week — start with Pay-Per-Appointment and layer SEO in
- You want a guaranteed #1 ranking (nobody honest can promise that)
- Your site is a Facebook page — we'd build one first
- You're not willing to ask happy customers for reviews
Want to see how we think? Start here.
Local SEO for contractors: cost and timeline
What local SEO costs and how long it takes before it produces leads.
Read the guide →
Google Business Profile for contractors
The complete optimization checklist for winning the map pack.
Read the guide →
How contractors get more Google reviews
A review routine that works without begging or breaking Google's rules.
Read the guide →
Keyword research for contractors
How to find what homeowners in your towns actually search.
Read the guide →
SEO for deck contractors
How deck builders rank higher on Google and in the map pack.
Read the guide →
What is local SEO for contractors?
The plain-English basics: map pack, rankings and why they drive calls.
Read the guide →
Straight answers before you book
What's included in your local SEO services?
Google Business Profile management, service and city pages written for each town you serve, technical and on-site SEO, citations and authority building, review-driven map-pack growth, and AEO/GEO content so AI answers cite you. Every piece is prioritized by revenue potential and reported by town in your live dashboard.
Why hire a local SEO company that only works with contractors?
Because homeowners search differently than other buyers — by trade, by town, and increasingly through AI answers. A local SEO company that only serves contractors already knows which service pages, GBP categories, and city pages book estimates in your trade, so you skip months of guesswork.
How long does contractor SEO take to work?
Foundation fixes and Google Business Profile changes often move map-pack visibility within 60–90 days. Page-one rankings for competitive service terms typically build over 6–12 months and keep compounding after that.
What's the difference between local, national, AEO and GEO?
Local SEO gets you into the map pack and page one in the towns you serve. National SEO targets broader, non-geographic terms. AEO (answer engine optimization) wins featured snippets and voice answers. GEO (generative engine optimization) makes your content citable by AI tools like Google AI Overviews and ChatGPT. Contractors need mostly local, with AEO/GEO layered on — we include all of it.
Do you write the content or do I?
We do. You send project photos and answer occasional questions about your work; we write service pages, city pages, and articles in your voice, reviewed by you before publishing.
Will I own the content and the rankings?
Yes. Everything is published on your domain, in your WordPress, in your Google Business Profile. If you ever leave, it all stays with you.
How do you report results?
A live dashboard showing rankings by town, organic calls and forms by page, and booked appointments by source — plus a plain-English monthly summary. No PDF of impressions.
Find out where you rank — and where the jobs are leaking.
Book a free 30-minute strategy call. We'll pull up your map-pack positions, your competitors, and your site live, and hand you a prioritized fix list whether you hire us or not.
No pressure. No junior reps. A founder audits your presence live and you keep the plan either way.