Empire Home Solutions

Case Study

Background

Empire Home Solutions is a trusted general contractor based in Cincinnati, Ohio, known for exceptional craftsmanship and a wide range of home improvement services. From custom decks and patios to home additions and roofing installations, they’ve earned a reputation for delivering high-quality results that enhance both form and function. With a strong commitment to excellence, Empire Home Solutions is a go-to provider for homeowners seeking reliable remodeling expertise.

Challenge

Despite their expertise and strong reputation, Empire Home Solutions struggled to attract consistent leads through online channels. Their website had limited search visibility, making it difficult for local homeowners to discover them when searching for contractors. They also lacked a paid advertising strategy to compete for high-intent traffic. Without a focused SEO and ad campaign, they were missing out on valuable leads and opportunities in a competitive Cincinnati market.

Solution

To strengthen their digital presence and generate more high-quality leads, we implemented a two-part strategy centered on search engine optimization and paid advertising.

GROWTH IN ORGANIC IMPRESSIONS IN SEO

0 x

SEO

We launched a local SEO campaign focused on high-intent keywords such as “deck builder near me” and “deck installation Cincinnati, Ohio.” Key improvements included optimizing metadata, improving internal linking, and building city-specific service pages to rank for targeted geographies.

We also enhanced the site’s structure for crawlability, submitted updated sitemaps to Google Search Console, and published blog content answering common homeowner questions.

Since starting in February 2025, Empire Home Solutions saw organic impressions grow from under 200/day to 500+, leading to over 65,000 total impressions and 472 organic clicks within 12 months.

GENERATED 109 QUALIFIED META LEADS

$ 0 CPL

PAID ADS

We launched a Meta Lead Form campaign targeting homeowners with broad interest in exterior remodeling and home improvement services. The ads featured benefit-focused messaging and mobile-optimized lead forms designed to convert quickly with minimal friction.

From March 1 to May 31, 2025, the campaign generated 109 qualified leads, reaching 35,651 people with a frequency of 3.99 and delivering over $3,122.17 in total spend. The campaign maintained a strong cost efficiency, achieving a cost per lead of just $28.64.

These results helped Empire Home Solutions build a steady pipeline of qualified inquiries during peak seasonal demand.

Results

Organic visibility has increased more than 2.5x, bringing in consistent clicks and positioning Empire Home Solutions higher in local search results for competitive keywords.

Meanwhile, the Meta ad campaign delivered 109 leads at just $28.64 CPL, efficiently reaching over 35,000 users and helping to fill the sales pipeline with ready-to-convert prospects.

This combination of strategic SEO and targeted paid ads gave the brand a significant edge in capturing qualified homeowner interest across both search and social.

CLIENT TESTIMONIAL

Empire Home Solutions trusted Zeal—and got results that felt personal.

In just 2 months, they were booked out for the year—even after raising their prices. With a team that works like they own the business, leads rolled in fast. For anyone stuck and struggling with marketing, this was money well spent.