Construction Remodeling In Bay Area

Case Study

Background

Construction Remodeling In Bay Area is a licensed and insured remodeling company serving homeowners across the Bay Area. They specialize in a wide range of renovation services, including kitchens, bathrooms, ADUs, garage conversions, and landscaping. Known for their professionalism and high-quality results, they’re trusted for transforming homes into beautiful, functional spaces.

Challenge

Although Construction Remodeling In Bay Area had a wide array of services and a solid portfolio, their online visibility and lead generation efforts were inconsistent. Their website wasn’t ranking well for key remodeling services, making it difficult for local homeowners to discover them through search engines. Their paid advertising efforts had limited reach and didn’t effectively target the right audience. Additionally, their social media lacked a consistent strategy, which limited their ability to showcase projects and attract new clients from platforms like Instagram and Facebook.

Solution

To increase brand visibility, generate qualified leads, and build local credibility, we launched a comprehensive digital strategy centered on SEO, paid advertising, and social media marketing.

GROWTH IN ORGANIC IMPRESSIONS THROUGH SEO

0 x

SEO

We optimized the website for local, high-intent keywords such as “kitchen remodeling Bay Area” and “bathroom renovation services Bay Area.” Technical and on-page improvements included fixing metadata, streamlining internal links, and restructuring service pages for better search performance.

To build topical authority, we launched a blog strategy focused on common homeowner renovation questions and optimized their Google Business Profile to improve local visibility.

Since then, the site has achieved a 7x increase in impressions, jumping from 7.4K to over 55,000 within just a few months. This dramatic growth brought in a steady 6–9 organic leads per month and improved rankings in multiple cities across the Bay Area.

RESULTED A TOTAL OF $72K+ IN JOB LEADS

$ 0 CPL

PAID ADS

We launched lead generation campaigns on Meta tailored to kitchen and bathroom remodeling services. Each campaign used compelling visuals, service-driven messaging, and streamlined lead forms.

Through continuous testing and refinement of ad creatives and targeting, we focused on driving high-quality inquiries from homeowners interested in starting their remodeling projects.

SOCIAL MEDIA

We executed a content strategy focused on showcasing completed projects, team craftsmanship, and behind-the-scenes visuals. Posts featured remodeling transformations, geo-tagged locations, and client testimonials to build local trust.

As a result, the brand saw increased post engagement, profile visits, and inbound inquiries through Instagram and Facebook. These efforts contributed directly to improved brand visibility and stronger community connection.

Results

Organic visibility through SEO increased 7x, resulting in a consistent stream of 6 to 9 monthly leads and improved search rankings across several Bay Area cities.

Paid ads generated 179 Meta leads at a cost per lead of $68–$71, which translated into multiple booked appointments. The leads were highly qualified, with quoted job values ranging from $17K to $30K+.

On social media, enhanced posting frequency and strategic content led to increased engagement, stronger community visibility, and more direct inquiries—turning their online presence into a reliable lead generation source.

CLIENT TESTIMONIAL

Construction Remodeling in Bay Area made the right choice by partnering with Zeal.

After turning down countless marketing pitches, they trusted Isaiah and Carl to handle their Facebook and Google marketing. The results speak for themselves—strategic, reliable, and effective growth delivered by a knowledgeable and easy-to-work-with team.